Reach your primary target audience. Facebook’s primary audience helps you choose the right recipients for your ad in just a few clicks. Do you want your ad to be..
Focusing on the right audience means better results in your business, so for marketers, this is one of the most important steps The Facebook audience is aimed at your audience.
The Facebook audience is aimed at your audience.
The target audience is the demographics of people who may be interested in your product or service. If you have a toy store, your target audience is parents and grandparents, as well as all who have children in life, or you can focus on the super, especially depending on the level of education or income. Targeting options include: The options are almost limitless. Seriously.The Facebook audience is aimed at your audience.
The ‘market’ that you’re trying to reach with your advertising is known as your “audience” on Facebook. Facebook has three primary audiences which are saved, custom, and lookalike. You can use the Audience Manager tool to create the perfect target audience for your campaigns. Sometimes a Facebook audience can have millions of users. For anything audiences-related on Facebook, you use the Audience Manager tool. To access this tool, click on the top right-hand menu on Facebook and select “Audiences”. Here, you’ll be able to see all of the Facebook audiences that you’ve built and access Facebook’s suite of options for building new ones.
- Now, with Facebook’s updated targeting options, you can only target by interest. Interest tags are also now non-restrictive; they help with the visibility of a post to the people already in your Page’s audience but don’t limit eligibility for a post to appear in a user’s News Feed.
- Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools. Core Audiences Define an audience based on criteria such as age, interests, geography and more.
- Facebook is a machine learning algorithm and requires data to optimize your campaigns. If you provide them with an audience size of two million, it will shuffle through your audience and show your ads to users who are most likely to make your intended action.
The Facebook audience is aimed at your audience.
Three types of audiences are available to you: saved audiences, custom audiences, and lookalike audiences.
Saved Audiences
This is an audience that primarily uses demographic and interest-based targeting.
With a user audience, You can target people who are already familiar with your business, such as people who are on your customer list, have visited your website, or were engaged in your content. This is great when you make a lot of permanent posts and want to create another saved audience to test each other.
How to use your saved audiences when creating campaigns
Regardless of whether you use Power Editor or Ads Manager to create your ads, the targeting is almost the same. Instead of leaving “Create New”, click “Use Saved Audience” and select your audience from the drop-down list!
Your saved audience will fill in all the target fields; if you need to make any settings, you can
How to create and save Facebook advertising audiences without creating a campaign
In the Advertising Manager, click on the hamburger menu in the upper left, and then hover over All Tools. Click on the Audiences you will find in the Assets section.
Click the blue 'Create Audience' button and select 'Saved Audience' in the drop-down menu. Save Facebook Ad Audiences
Now you are looking at the same interface that you would use to select your audience if you were collecting a campaign. The only difference is the “Audience Name” field at the top. Skip part name now.
Find the most targeted audiences and create saved ones from them
- 1. Facebook Fans
- 2. Your Website Visitors
- 3. Your Email List
- 4. Your Lookalike Audiences
- 5. Your Interests
Custom
Website significantly custom audiences allow you to create a list of people who have visited certain pages or have taken certain actions on your website.
With a custom audience, you can target people who are already familiar with your business, such as people on your client list, visiting your site, or working with your content. A user audience is a place where you ultimately want to go, but to get there, you often have to start with a saved audience. You can then target these audiences with relevant ad campaigns.
A special audience allows companies to target contextual advertising directly to consumers who have recently visited their websites, encouraging people to shop while the products are still fresh in their minds.
How to create your own Facebook audience
The first step to creating Super Audience or Winner's Circle is to create a Facebook user audience created from the contact list of your current customers or data people who interacted with your business on another platform.
For all types of custom audiences, you will start by opening your audience page on Facebook in the Advertising Manager and clicking the 'create Custom Audience ' button.
How to create a customer list of Custom
1. Click Client File and then select whether to add client information or import the list from MailChimp.
Upload your customer data file to. CSV or. TXT format or copy and paste it into the box provided. Give your audience a name that clearly identifies who appears in this list (for example, email subscribers), then click Next.
There are many types of custom audiences, and Facebook is increasing them every day.
List of clients- Website Traffic
- App activity
- Offline Activity
The options here are limitless. Get in there and explore!
Facebook-like audiences are just Facebook custom audiences that, by demographic characteristics and interests, are lookalike to the current audience you have saved.
lookalike audiences Facebook is an advanced targeting option that goes beyond basic functionality and demographic targeting.
How to create a lookalike audience
To create a lookalike audience, go to your Ad Manager, expand the “All Tools” section and click on “Audiences”.
On the audience page, find and click the blue “Create an audience” button in the upper left corner of the screen. A drop-down list will appear, and in the list select “Related audience”.
Then you will be offered several options.
And that's all you need to do! Now you are ready to target your dual audience with advertising on Facebook.
A lookalike audience is one of the best ways to expand your advertising since you essentially get more of your most convertible clients!
How do Lookalike Audiences work?
A lookalike audience is used to attract new people who may be interested in what you offer, because of their characteristics, lookalike to the “root” audience that you provide in the form of a user audience.
For your counterparts to work flawlessly, your initial audience must be at least 100 people from one country. For example, this means that if you base your audience on site visitors or blog readers, you need to have 100 readers from the United States. This is the best way to use a country/location as a source of demographics
When used, the twin will be dynamically updated every 3-7 days, provided that the original audience on which it is based also dynamically updates, for example, audiences based on pixel events.
Remember that reaching significantlythe target audience should not be only in delivering content to the maximum number of users. To get the most out of your Facebook marketing efforts, you should strive to attract the attention of your subscribers and get them to convert.
I cannot promise you instant success. But you can find super-fans and significantly reduce your acquisition costs by doing testing, testing and some more testing.
By Tiffany Anderson
If you don’t already know the value of Facebook advertising, it’s OK. The good news is that it doesn’t show any signs of slowing down in the near future. In fact, the ad manager platform frequently launches new updates intended to create a better user experience.
Businesses can now promote content with a few simple clicks but if you don’t understand the targeting opportunities beyond what boosted posts have to offer, you could be wasting money. We’ve collected a few stats from Facebook’s ad manager to give you a preview of the targeting potential in Lancaster County, Pennsylvania.
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Our infographic illustrates just a few of the 200+ targeting options businesses can use to increase their local reach. January reports showed that nearly 70% of the county’s population 18 years and older are active on Facebook. Before you assume this isn’t the right advertising tool for your business, the ad manager allows us to check the potential reach before spending any money. You may be pleasantly surprised by the numbers!
Here are the best Facebook targeting strategies every ad manager should take advantage of.
Custom Audiences
If you have a list of customer emails, upload them to your audience profile. This presents an opportunity to nurture your audience, develop brand loyalty, promote order frequency, and increase the lifetime customer value.
Lookalike Audiences
Who better to target than the friends of your current customers? You can create a “lookalike” audience from a custom audience, conversion tracking pixel, or business page followers. How does it work? First, Facebook scans the active accounts of the source to identify similar qualities based on demographics, interests, and behaviors. Then, those qualities are matched with the friends of the users from the source and curated into a new lookalike audience list.
Location Targeting
This is one targeting option that is pretty easy to overlook. Besides having the option to target locations by country, state, address, and mile radius; there is one selection advertisers should think twice about before starting their campaign. It’s that little drop down box beside the Locations field where “everyone in this location” is preselected. Depending on your business and/or offer, this may not be the most efficient way to spend. When you look at the drop down options (everyone in, living in, recently in, and traveling in this location), you may find at least one of the three groups that make up the default selection does not apply to your target audience.
A home cleaning business, for example, wouldn’t benefit by targeting people who do not live within their service area. A local attraction, however, would see value in targeting people who live in the area and are traveling near their location. In this instance, an advertiser can create different ads that are unique to residents and visitors.
Detailed/Layered Targeting
This is level audience targeting is not available in boosted posts so pay close attention because it can help save you money! There are so many scenarios where this hypertargeting tool comes in handy but let’s pretend we are marketing a new fast and fresh meal option to working moms with small children.
Facebook Audiencetarget The Right Audience Insights
It’s not enough to simply add those selections in one layer because you won’t be targeting the right audience. Without narrowing your selections, you will be targeting all working moms no matter what age their children are and all moms with small children who may or may not be working. Detailed targeting allows us to exclude or narrow selections to further define your most desired audiences.
Purchase Behaviors
Facebook’s partnerships with big data companies offer advertisers with a whole new set of targeting options based on the buying habits of users. From DIYers, coupon users, fashionistas and consumers of just about any type of product you can think of, there is bound to be a selection relevant to your offer.
Life Events
Some businesses, like jewelers, can benefit greatly from Facebook’s life events selections. Life events is a collection of user data that helps advertisers target people in new relationships, who are newly engaged, have an anniversary coming up, started a new job, and more. This feature gives us the unique ability to capture and convert customers at opportune times.
With the amount of information Facebook collects on their users, to say they know more about you than your best friend wouldn’t be totally far-fetched for some. As scary as it may sound, they are committed to transparency and respecting user privacy. Advertisers will never gain access to personally identifiable information of their target audience unless it is willingly submitted by an individual in response to a call-to-action campaign.
Are you ready to explore the opportunities Facebook has in store for you? Create customized ads for niche audiences, build better connections, and measure campaign effectiveness. For help getting started, contact us!
LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.
Facebook Audiencetarget The Right Audience Analysis
LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high-quality news, information and entertainment to diverse audiences.